At Urban Edge 4010, denim is never ordinary it’s transformed into one-of-a-kind, wearable art. Each jacket is reimagined into a statement piece that’s as bold, individual, and unapologetically stylish as the woman who wears it.

From the fringe-swinging confidence of the Urban Cowgirl, to the effortless sophistication of Urban Chic, the rebellious shimmer of the Grunge Princess, and the timeless luxury of our Bespoke Bridal Jackets, every creation is designed to make an entrance.

Handcrafted with layered textures, couture-inspired detailing, and unexpected artistry, our jackets are more than fashion they are signature pieces of self-expression. Whether for the runway, the city streets, or the aisle, Urban Edge 4010 celebrates style without limits.

Featured
Design Your Own Denim Jacket Workshop
Design Your Own Denim Jacket Workshop
from NZ$70.00
Fairycore Riot
Fairycore Riot
NZ$150.00
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Sunset Riot
NZ$95.00
Retro Chic
Retro Chic
NZ$165.00

Design Your Own Custom Denim Jacket – Urban Edge 4010 Workshop

The Look
Grunge Princess: Glitter, Grit & Rockstar Energy
Grunge Princess: Glitter, Grit & Rockstar Energy

She’s moody, she’s messy, she’s magnificent. The Grunge Princess jacket is the unapologetic blend of sparkle and street like glitter on combat boots. It’s the kind of custom denim that looks like it could have walked off stage with your favorite band and straight into your wardrobe.

The Denim Edit: Wearable Art That Speaks Before You Do
The Denim Edit: Wearable Art That Speaks Before You Do

Let’s talk denim. Not the kind that blends into the crowd, but the kind that tells a story. At Urban Edge 4010, our custom denim jackets aren’t just another layer they’re wearable art designed to make you feel powerful, sexy, a little rebellious, and unapologetically you.

Urban Chic Effortless Style with an Edge
Urban Chic Effortless Style with an Edge

Urban Chic is the chapter for the woman who makes style look effortless the one who turns heads at the Sunday market while casually picking up oat milk and fresh flowers. She doesn’t try too hard, but somehow always looks like she belongs on the pages of a fashion magazine.

Your Bespoke Bridal Denim Jacket Experience – Urban Edge 4010

She is fiercely independent, unapologetically stylish, and comfortable in her own skin. She is smart, self-made, and knows her worth.

Who is the Urban Edge 4010 Woman?